OUR STORY
At the core of every successful business, there is an inspiring story of dedication and unbreakable sisterhood. Allow us to introduce Julie and Shannon, two sisters who embarked on a journey driven by their shared passion for creativity, community, and horses. Madmane, their brand, is more than just a business; it is a passion project fueled by compelling storytelling.
Julie
I am Julie Daniel, with a lifelong dedication to the horse industry. Over the years, I have built the nationally renowned Arabian Training Program, known as Daniel Training Center, and established the highly successful riding lesson program, Apex Riding Academy. Now, I am embarking on a new journey to share my expertise in branding with fellow trainers and barn owners. Madmane Designs is a long-awaited endeavor that I am thrilled to make a reality.
Later in life, both sisters recognized the transformative power of creative expression and aspired to spread this magic far and wide. They envisioned a brand that not only showcases their distinct artistic styles but also serves as a platform for fellow dreamers to find their voices and thrive. Thus, Madmane was born — a sanctuary where creativity flourishes, and each product encapsulates a unique narrative.
Shannon
Coming Soon